UmeEcoRide is offering a new and environmentally friendly way to get around Umeå with its three-wheeled electric moped taxi that moves primarily on bike paths. It takes two passengers and moves through all areas of the city, the airport and along the river. UmeEcoRide offers several different services with the intent to decrease pollution and inspire people to make sustainable choices in other areas of life as well. UmeEcoRide is a social enterprise. Contributing to society is the overall purpose, focusing both on the natural and social living environment. The vehicle is for example beautified by qualities such as: hope, trust, self-discipline, service, cooperation and courage since developing this in individuals as well as institutions and companies is crucial in building a sustainable civilisation.